Describe the Causes and Discuss the Effects of the Cuban...

The Cuban Revolution, which began in the early 1950’s, was an overthrow of a very corrupt government. It was an attempt to improve the conditions of the Cuban people, but the path was covered in blood and sweat and an informed historian has to ask, was it really worth it? How much actually changed? The main causes of the revolution were the corrupt way in which the country was run, the large role the US played in the running of Cuba and the poor treatment conditions the lower class Cubans lived with. The leader before the revolution was a man named Fulgencio Batista, who came into power via a coup. He suspended the Constitution, effectively establishing a dictatorship, and increased the Cuban dependency on the US. Batista allowed the†¦show more content†¦However although Batista and his friends were worth millions of dollars, the average Cuban lived in poverty and ill health. In Cuba, 600 000 out of 3 000 000 Cubans were unemployed, which, proportionately, was the same amount as were unemployed in the US during the great depression. As well as this, over half the population lived in huts, shacks and slums, without the slightest sanitary facilities. Consequently, they were desperate to see an improvement in their lifestyle, and supported Castro and his revolution whole heartedly. However some would argue that they didn’t get what they bargained for. There were definitely improvements in society, such as better education and health care, but were the Cubans free from the manipulations of a more powerful country? Did they have the freedom to dictate their own lifestyle? After the revolution, health care and education improved enormously. While before the revolution only 30% of rural children had teachers, primary education became compulsory under Castro. However the education was often biased, and information which would undermine Castro’s regime was not taught, and was also kept out of the media, books and newspapers. Half a million Cubans fled Cuba to work in America, and appeared to enjoy a much better life there. TheShow MoreRelatedCCOT And CC Essay1549 Words   |  7 Pages600 bce, 600 bce – 600 ce Africa Compare and contrast life in foraging societies with life in agricultural societies after the Agricultural Revolution Identify two key changes in early African history that resulted in a new period in the history of the region The Middle East Analyze the political changes in the Middle East from the Agricultural Revolution to 600 c.e. Compare and contrast the basic features of TWO of the following religious systems prior to 600 c.e. Polytheism Judaism ChristianityRead More The United States and Cuba: An Embargo for the Ages Essay4604 Words   |  19 Pageshistory can be documented to before the days of the American Revolution in 1776, but today, American policy directly affects many Cubans’ lifestyles because of a nearly 45-year-old trade embargo that has been placed on the island nation. It is crucial to analyze the development of Cuba and its neighboring island nations in order to discern the reasons for Cuba’s current political situation with the United States. The following paper will discuss the events that shaped Cuba and larger Caribbean nationsRead MoreThe Political and Social Effects of the Sandinista Revolution in Nicaragua2213 Words   |  9 PagesAmerica have experienced a political revolution in some way, shape, or form. In the early 1970’s Nicaragua joined the long list of Latin American countries to experience a revolution when the Frente Sandinista de Liberacion Nacional (FSLN) lead by Dani el Ortega successfully overthrew the Somoza dynasty. Many people often times have a misconception of what exactly a political revolution is and as a result draw incorrect conclusions as to the effects that revolutions have on both politics and societyRead MorePrimary Sources for Social Studies Essay3976 Words   |  16 Pages500, Russian Rebels: Roots of Revolution. This course followed the intelligentsia and the roots of the Bolshevik Revolution beginning in the late 1700s and ending with the beginning of the Soviet State. In this class we read a great deal of writings from the time period we were studying at the time. We read poetry, novels, letters, and other documents written by those who experienced the 19th century events in Russia that led to the 1917 Revolution. We would then discuss in class what these documentsRead MoreAmerican Revolution and Study Guide Essay example5377 Words   |  22 PagesChapter 2 Study Guide Questions â€Å"The Planting of English America† 1. Discuss English treatment of the Irish and its consequence (10pts) 2. What lessons do you think English colonists learned from their early Jamestown experience? Focus on matters of fulfilling expectations, financial support, leadership skills, and relations with the Indians. What specific developments illustrate that the English living in the plantation colonies tried to apply these lessons? (25 pts) 2. Compare and contrastRead MoreEssay His 135 Week 9 Final Project3576 Words   |  15 PagesSignificant Events†: When most people are taught about U.S. history, we think of mostly the bad times like the wars, the civil rights movements, President Kennedy’s and M. L. King Jr’s associations, just to name a few. In this paper I will discuss those and more going into the start of the 21st century. The previous five decades consisting of the 1950s into the millennium happened during the U.S. History equally turbulent, but exciting. There also were numerous transformations within socialRead MoreChapter 5 Outline5565 Words   |  23 Pagesstereotype interchangeability†¨C.  ethnic inferiority†¨D.  retrospective determinism    27.  In general, _____ are likely to attribute poverty and lower class status to individual disposition or personality, while _____ are more likely to attribute the cause of poverty to discrimination and lack of opportunity.  Ã¢â‚¬ ¨A.  lower-income people; middle-class people†¨B.  women; men†¨C.  middle-class people; lower-income people†¨D.  middle-class people; member of the upper class    28.  Prejudice is frequently reflected inRead MoreLa Ultima Cena5991 Words   |  24 Pageshow the Cuban whites viewed their religion. Religion has always had a presence the lives of many around the world, starting from what motivates people or as to how to interact with people of all kinds. When slaves were being brought by the millions to the Americas and beyond, most were introduced to Christianity, even though they had their own believes back where they originally came from. Clearly, the slaves have their own believes in a different mythology than that of the white Cubans. MastersRead MoreAirborne Express 714476 Words   |  58 Pagestechnology are often accompanies by evolution in the entertainment industry. How do you think new technologies such as iPod and DVD player/burners will affect entertainment in the years to come? Answer---iPod and DVD player/burner are already in trend and effect entertainment in the world today. I think in the future, they are more powerful and become a leader of the digital-music industry. According to the passage, the Apple is rolling past the competition, boasting its-billionth download in early 2006;Read MoreEssay on The Glory and The Dream9497 Words   |  38 Pages(1948) which explained, using factual evidence, sexual preferences of boys and men. He gathered a lot of data and chose the data which He started these studies to inform his students of sexual matters in class, and this eventually â€Å"started a sexual revolution.† (pg. 482) 3. What problems faced Truman after the election? a. Truman dealt with racial and civil rights injustices and Supreme Court cases having to do with foreign affairs. 4. How did Richard Nixon rise to national prominence? a. Republicans

A Descriptive Study of the Practice of Music Therapy in...

HONG KONG BAPTIST UNIVERSITY DEPARTMENT OF MUSIC A DESCRIPTIVE STUDY OF THE PRACTICE OF MUSIC THERAPY IN HONG KONG By LAM HOI YAN April, 2007 04002865 ABSTRACT The purpose of the study was to examine the development of music therapy in Hong Kong. Specifically, a number of related issues were studied including definition of music therapy, the origin of music therapy, the recent developments in music therapy in China, establishment of a music therapy session, and the setting of therapeutic goals and the use of techniques in the professional practices of music therapy. Data were obtained by interviewing local music therapists, focusing on the current professional status and practice of music therapy in Hong Kong.†¦show more content†¦therapists in Hong Kong. At that time, there were only three music There are twelve registered music therapists practicing locally at the moment, serving a more diversified population of clients including people with autism, developmental retardation, emotion problem, cancer, as well as psychiatric patients and geriatrics. The increasing number of specialists in the field and the popularity of music therapy over the ten years have shown that interest in and demand of the subject among the general public and the professionals had grown a lot. This paper is going to describe and analyze the practice of music therapy and evaluate this profession as a possible career in Hong Kong. It will investigate the function of music therapy, look into the common therapeutic techniques used in music therapy practice and study the limitations of and prospects for music therapy in Hong Kong. By interviewing with current music therapists, evaluation of the status and function of music therapy in Hong Kong will be shown in. In the last section, discussion on the challenges of developing music therapy and suggestions on further developing music therapy in Hong Kong will be drawn in the following context. 3 Very little research has been done on music therapy locally. There was one thesis titled The Use of Music Therapy In The Treatment Of Autistic Children With Special Reference To Hong KongShow MoreRelatedThe Marketing Research of Brainquiry33782 Words   |  136 Pagesmarket? Approach to the Project In the beginning exploratory research will be used because there is information required first to explore the possibilities and limits. After the exploratory research is conducted the plan will focus on the descriptive research so that as much information can be found about the target groups in the specified countries. Further more, all the information and data gathered will offer an efficient and reasonable way to formulate strategies for entering the new marketsRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 PagesCOGNITIVE-BEHAVIORAL THERAPY FOR OCD This page intentionally left blank COGNITIVE-BEHAVIORAL THERAPY FOR OCD DAVID A. CLARK THE GUILFORD PRESS New York London  © 2004 The Guilford Press A Division of Guilford Publications, Inc. 72 Spring Street, New York, NY 10012 www.guilford.com All rights reserved Paperback edition 2007 Except as noted, no part of this book may be reproduced, translated, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanicalRead MoreAbnormal Psychology. Classification and Assessment of Abnormal Behavior20707 Words   |  83 Pagesinkblots. (p. 88) T⠝‘ F⠝‘ People in weight-loss programs who carefully monitor what they eat tend to lose less weight than people who are less-reliable monitors. (p. 94) T⠝‘ F⠝‘ Despite advances in technology, physicians today must still perform surgery to study the workings of the brain. (p. 96) T⠝‘ F⠝‘ Cocaine cravings in people addicted to cocaine have been linked to parts of the brain that are normally activated during pleasant emotions. (p. 99) JERRY BEGINS TO TELL HIS STORY, GUIDED BY THE INTERVIEWERRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesone consecutive WORLD MIGRATION IN THE LONG TWENTIETH CENTURY †¢ 11 year for leisure, business or other purposes,† as tourists are described by the World Tourism Organization.5 Much of this mobility is a continuation and expansion of practices that have been going on for centuries: travel for trade and business, the colonization of agricultural lands, the movement of soldiers and sailors, and the constant ebb and flow of forced and free labor to plantations, mines, factories, and domesticRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extendRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesUniversity Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing:Read MoreFundamentals of Hrm263904 Words   |  1056 PagesStudents achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  »

Poor People Have Hope free essay sample

This photograph was taken on a Saturday, so for sure the little girl does not have schooling on that day, she just found this this bag from the trash and decide to play with it. â€Å"Whoever shut his ears at the cry of the poor, they also shall cry themselves, but not be heard† (proverbs 21:13) in the Bible. This full of meaning photograph shows a really deep and sadful reality which is living under the red line of poverty. Looking deep in this photo you can see and realize a painful reality, a miserable life that no one wish to live. The economic situation seems to be dead, there is no life, just misery, poverty, hunger that starving people are everywhere, you can also find people searching in the garbage to find the necessities every person needs, but instead all of that these people seems to have hope. â€Å"If a society cannot help the many who are poor, it cannot save the few who are rich† John F. We will write a custom essay sample on Poor People Have Hope or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Kennedy. It is known that Philippine is currently facing several political, economical, and social problems. The political system and the economical status are two inseparable factors on the growth of every country, and Philippine has no stable economic status because it has no stable government. The government plays a big part in managing and regulating the functions of the economy, it also must support the poor people in its country, even the rich ones, and at least it must provide shelter and food to the poor people living there. â€Å"A poor man with nothing in his belly needs hope, illusion more than bread† Georges Bernanos. Besides all these bad situations, there is a little girl that is dragging a bag she found in the garbage, and is playing the role of a kid who is going to his school, which means she didn’t give up the reality of not going to school, and watching other kids going to their college carrying their bags, instead of that she fought this reality and wished to be like them, because the most precious thing she has in her life is hope, that will lead her to all of her wishes, by fighting the reality of living such a way of life, like what Ralph Waldo Emerson said: â€Å"The greatest man in history is the poorest†.

Synergy Productivity Training Essays - Production Economics

Synergy Productivity Training Synergy productivity training focuses on improving productivity throughout your company. The productivity training we provide consists of three main components: Improving personal productivity through improved time management skills. Improving company productivity through establishing management priorities. Improving field services productivity through adopting new technology Personal Productivity Training Seminar Synergy provides a half-day personal productivity training seminar for all of your company's employees. This seminar has received national recognition for its effectiveness. This seminar improves employees' individual performance by maximizing their personal effectiveness in setting immediate and long range goals and in prioritizing personal tasks. As part of this personal productivity training seminar, each employee in attendance at the seminar receives a customized personal log containing planning sheets for recording events and managing daily activities. This personal log standardizes the method by which all of your employees organize and control events, improving their productivity and, at the same time, increasing your company's ability to bid contracts and bill clients. Management Productivity Training Synergy provides management training at our Leadership Retreat facilities at Garrison Lake, New York. As a result of this training, management will be able to create more effective relationships with the employees they supervise. This two-day training, focuses on helping company officials work together to identify your company's own unique mission statement, guiding principles for each division, and personal role-based tasks. Field Services Technology and Training Synergy provides 30 hours of free on-site training and 6 months of free on-line consultation services. After 6 months, training and consultation are provided on a contractual basis. Synergy's advanced technology system improves your communication field services. Our phone-fax-computer system connects your managers through e-mail, fax, and telephone to establish better communication throughout your company and to simplify procedures, streamline red tape, and eliminate bureaucracy.

From Brand Values to Customer Value Essays

From Brand Values to Customer Value Essays From Brand Values to Customer Value Essay From Brand Values to Customer Value Essay From brand values to customer value Martin Christopher Recently there has been a growing tide of articles, papers and even conferences devoted to the question of the future of marketing (see, for example Brady and Davis, 1993; Coopers Lybrand, 1993; Mitchell, 1994). Essentially, the point at issue is whether â€Å"traditional† marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies, that is the focus of the business on the satisfaction of customer needs, but, it is argued, the way in which marketing is practised may need to change fundamentally. It has to be recognized that there have been some radical changes in the marketing environment since marketing first came to prominence in the early 1960s. Organizations which had even the most rudimentary understanding of the marketing concept were able to reap the harvest of fast-growing markets comprising customers who had money to spend. In such conditions it was easy to believe that the company’s marketing effort was the main driver of this success. In reality that success was due as much to the fact that the business was being carried along with the tidal wave of market growth. The most significant change to impact western companies has been the maturing of the markets in which they compete. Mature markets have certain characteristics which mark them out as being significantly different from growth markets. Chief among the characteristics of mature markets are: Customer sophistication. In the majority of western economies, today’s customer and consumer has seen it all, they have been there and â€Å"bought the T-shirt†. In industrial markets, as well as fast-moving consumer goods markets, the supplier is now faced with a buyer who is much more demanding and less easily persuaded by marketing â€Å"hype†. One consequence of this change is the gradual decline in brand loyalty in many markets (Industry Week, 1993). Decline in the impact of advertising. It has been suggested by some industry commentators (Maddox, 1995) that, with the decline of the mass market and the consequent fragmentation of markets into smaller segments, conventional media-based advertising, particularly TV, is costing more and more to deliver the requisite ratings. This is causing a rethink in many organizations as to how they allocate their marketing budget. For example, it is reported that in the UK, Heinz is planning to divert most of its arketing communications budget from TV and apply it instead to direct marketing. From brand values to customer value 55 Journal of Marketing Practice: Applied Marketing Science, Vol. 2 No. 1, 1996, pp. 55-66.  © MCB University Press, 1355-2538 JMP: AMS 2,1 56 Perceived product equality. Mature markets exhibit similar characteristics to commodity markets in that customers pe rceive little difference between competing offers. In such conditions, while customers might have brand preferences they have less brand loyalty – meaning that if the preferred brand is not available, they will willingly accept a substitute. : Even product/markets with high rates of innovation do not seem immune from this tendency to â€Å"commoditization†; take, for example, the personal computer market, where clones and â€Å"me-toos† now account for significant market shares. Price competition. Almost by definition the combined effect of the previous three factors is a downward pressure on price. As a result, there is a temptation to seek to achieve tactical gains in sales volume through discounting in one form or another which is compounded by the continuing demands for price reductions by powerful customers. Paradoxically, the more that organizations compete on price, the more they reinforce the customers’ view that they are indeed commodity suppliers. Concentration of buying power A further significant difference in today’s marketing environment, compared to the past, is the continuing concentration of buying power in many markets. Concentration has occurred as organizations merge or grow through take-overs, and as the inevitable result of a competitive process that leads to the â€Å"survival of the fittest† (The Economist, 1993). This process of concentration seems to be present in just about every industry. The grocery retail market is a very visible example. Figure 1 shows the percentage of the total market in western European economies accounted for by the top five retailers in those countries. In that same market, there are beginning to emerge pan-European buying groups which will add to the concentration effect. These groups seek to use their combined buying power to gain better prices than they might be able to achieve by acting alone (Thornhill, 1990). The process of concentration in other industries in western Europe has been further accelerated through the process of European economic integration. Previously, countries had tended to develop their own industrial base independently from their neighbours, but now that the barriers to trade have mostly been removed there exists significant over-capacity in many industries. If a comparison were to be made between the USA and the countries of the European Union – in total the size of their populations are roughly similar – then it will be found that in many comparable industries there tend to be more players in Europe than in the USA. A good example is provided by the turbine generator industry where there are ten companies competing in that market compared to only two in the USA (Cooper et al. , 1991). 120 100 96. 7 From brand values to customer value 80 70. 2 65 62 52. 9 50 46. 7 80 57 45. 2 45. 1 42. 5 60 40 20. 4 20 12. 7 10 0 SF SW Key SF SW A CH UK A CH UK IRE IRE B D NL FR B D NL FR DK SP DK SP P I P IT = Finland = Sweden = Austria = Switzerland = United Kingdom = Ireland = Belgium = Germany = The Netherlands = France = Denmark = Spain = Portugal = Italy Source: AIM report Figure 1. Market share of top five retailers The fragmentation of consumer markets Paradoxically, while buying power in business-to-business markets is tending to concentrate, in consumer markets the trend has been to fragmentation. By fragmentation is meant a transition from the old idea of a uniform, homogeneous, â€Å"mass market† to much smaller segments where consumers seek individual solutions to their buying needs. The emerging idea of â€Å"micromarketing† (Kotler, 1994) is an attempt to focus marketing strategies on ever smaller groupings of customers. In the fragmented marketplace the conventional tools of mass marketing no longer have the same effect. National advertising campaigns through the mass media, for example, may no longer be the most cost effective way of communicating with these micro-markets. At the same time there is evidence that the more sophisticated consumer is influenced less by traditional advertising and that more purchase decisions are actually made at the point of sale (Dickson and Sawyer, 1990). The transition from brand value to customer value Much has been written about the changed nature of brand loyalty (Aaker, 1991), how the continued rise of private label products is further challenging JMP: AMS 2,1 58 conventional brands (Glemet and Mira, 1993) and how the â€Å"company† brand may be taking over from the individual brand (Barwise, 1992). Underlying these discussions is the view that brand â€Å"values† may not be as strong in the eyes of the consumer as they once were. The concept of brand values implies that what makes a brand a brand is its â€Å"personality† which distinguishes it from others and that the presence of this personality imparts some utility – however tangible – to the consumer. There is a strong body of research supporting the idea of brand personality as a source of value to the consumer (King, 1973). However, what seems to be happening is that the changes in the marketing environment summarized earlier are tending to diminish the strength of that value. The thrust of this article is that the original concept of brand value is in need of extension, and needs to be embodied within a wider concept of customer value. The customer value concept recognizes that marketplace success in the new competitive environment described above will require not only continued investment in the brand but also investment in customers. The underlying philosophy is that customers, not just consumers, have goals that they seek to achieve and that the role of the supplier is to help customers achieve those goals. Defining customer value Put very simply, customer value is created when the perceptions of benefits received from a transaction exceed the costs of ownership. The same idea can be expressed as a ratio: Perceptions of benefits Customer value = Total cost of ownership The marketing task is to find ways to enhance customer value by improving the perceived benefits and/or reducing the total costs of ownership. Both the numerator and the denominator of this ratio should be measured relative to competitive offers. Total cost of ownership rather than price is used here because in most transactions there will be costs other than price involved. For example, inventory carrying costs, maintenance costs, running costs, disposal costs and so on. In business-to-business markets, as buyers become increasingly sophisticated, the total cost of ownership can be a critical element in the purchase decision (Ellram, 1993). Life cycle costs, as they are referred to in the military and defence industries, have long been a critical issue in procurement decisions in those markets. The concept of customer value is of equal importance in consumer marketing as it is in business-to-business environments. In 1993, 2 April was termed â€Å"Black Friday† on Wall Street, New York because of major falls in the share prices of most branded goods companies. The trigger for this collapse had been the decision by Philip Morris to cut the price of its Marlboro cigarettes by 20 per cent or 40 cents a pack in order to counter competition from low price own-label products. The reason suggested by commentators for the fall in the share price of branded goods companies was that the Marlboro episode signalled the beginning of a revolt by customers who were starting to question the worth of paying significantly more for branded products which were no longer seen as delivering a commensurate amount of added value (The Economist, 1994a). Lowering the price (which had been increased ahead of inflation year after year) enabled Marlboro to restore the customer value it had been progressively eroding. Since taking this action its market share in the USA has increased dramatically. In seeking to deliver significantly superior customer value the marketer must clearly define, communicate and deliver a â€Å"value proposition† which is recognized by the target market as a better proposition than that presented by competitors. It should also be recognized that in most markets there will be different value segments but that to be successful in any one of them the customer value ratio must be seen to be superior to competitive offers. Figure 2 highlights how this idea might be applied to parts of the UK car market. Focusing on the value proposition forces the marketer to define clearly the two dimensions of cost and value shown in Figure 2 in terms of â€Å"what you give† and â€Å"what you get†. It must also be recognized that these dimensions are perceptual, meaning that continuing customer communication will be important if the value proposition is to be understood clearly by the target market. The sources of superior customer value are many. Treacy and Wiersema (1993) identify three value disciplines which can provide competitive What you get (perceived benefits) Superior value BMW Lexus From brand values to customer value 59 Fiat Uno Inferior value Different value segments What you give (total costs of ownership) Figure 2. Value segmentation JMP: AMS 2,1 60 advantage: operational excellence, product leadership and customer intimacy. Operational excellence is achieved through a focus on systems, costeffectiveness and speed so that customers are provided with the service they require, but at less cost. Product leadership as a strategy requires a commitment to continuous innovation, high levels of research and development, and a willingness to take risks. Customer-intimate companies are those that focus on building long-term relationships with customers particularly through a focus on service. While these strategies are not mutually exclusive, successful companies tend to follow predominantly one or other of these value disciplines. The emerging philosophy of relationship marketing (Christopher et al. , 1991) is a reflection of the growing recognition that long-term competitive advantage is gained by creating superior perceived value for customers. The argument is that customers are more likely to stay with suppliers if they believe that the relative customer value received from a current supplier is higher than that on offer elsewhere. Furthermore, there will often be considerable switching costs which would make a change of supplier unattractive. There are a growing number of examples of organizations that are establishing market leadership positions through a focus on customer value. Companies as diverse as Procter Gamble, British Steel, DHL and Milliken have all demonstrated that enduring customer relationships can be created through an understanding of the importance of operational excellence, product leadership and customer intimacy. The sources of marketing advantage In the new competitive environment, it is increasingly evident that successful marketing strategies are based on an amalgam of three critical elements: the creation of a consumer franchise whereby end-users are attracted to the product/service in question because they perceive a superior offer; a strong customer franchise where intermediaries want to do business with us because of a tangible economic benefit and, third, an under-pinning supply chain effectiveness that delivers superior service at less cost. Figure 3 summarizes the three sources of competitive advantage. Each of the three dimensions requires a clearly defined strategy, but developed as part of an integrative package to deliver superior value to customers and consumers alike. The consumer franchise While brand loyalty may no longer be as strong as it once was, the need to build a contract with the end-user is still a vital prerequisite for marketing advantage. Brand value is still a critical element in many purchase decisions although it seems that there has been a return to a concept of value based on traditional tangible or core benefits rather than the more emotionally-based, intangible benefits that seem to have fixated many marketers in the last quarter century. Now it seems that consumer loyalty more often is based on â€Å"hard† rather than â€Å"soft† dimensions. So, value for money, convenience, reliability, safety and functionality become the drivers of product or service choice. We buy a TV set Consumer franchise Brand values Corporate image Benefit focused From brand values to customer value 61 Marketing advantage Customer franchise Cost of ownership Value-adding relationship Service quality focus Supply chain effectiveness Network management Quick response Low cost supplier Figure 3. The sources of marketing advantage more for its features and the reputation of its manufacturer for reliability than we do for its image, for example. The impact of own-label, retailer-branded products in many categories is further testimony to this development. Coca-Cola, regarded as the world’s most recognized brand, has seen its market 30 Britain 25 20 15 France 10 Spain 5 Italy 0 1980 Note a 1986 1992 1993 Figure 4. Percentage of own-label market share Germanya Figures do not include Aldi Source: Boston Consulting Group JMP: AMS 2,1 62 share in the USA and the UK (and elsewhere too) under attack by own-label products which are seen by customers to deliver better value for money. Figure 4 shows the growing penetration of own-label products in major European markets. What this means for twenty-first century marketers is that in order to strengthen the consumer franchise, the focus of marketing effort must increasingly be on delivering solutions which can be translated into hard, tangible benefits by individual consumers. In many cases this will mean a transition to micro or one-to-one marketing whereby a greater degree of tailoring/customization of the product offer is achieved (Pine et al. , 1995). The customer franchise Because the power of intermediaries has strengthened in many markets, it is of paramount importance to make the customer – not just the consumer – an integral part of marketing strategy. Whether the intermediary be a retailer, a distributor or an original equipment manufacturer, without their support it is unlikely that even the strongest brand could achieve its full potential. Not only has the purchasing power of the customer increased as a result of concentration, but there is a growing trend towards single-sourcing by those customers. In other words, whereas in the past the practice was to spread the total purchase of an item across several suppliers, now the aim is to reduce the size of the supplier base and to seek further cost reductions as a result (Hines, 1994). While to many suppliers such developments may be perceived as a threat, to others they present an opportunity. If the supplier can offer a superior value package with a measurable positive economic impact on the customer, then the likelihood is that they will win the business. Today’s customer is a more sophisticated buyer, used to working with concepts such as total cost of ownership, life-cycle costing and cost/benefit analysis. Indeed, many customers now actively pursue a partnership sourcing concept (Lamming, 1993) whereby they seek to establish long-term relationships with preferred suppliers based on win-win philosophies. It can be argued that a preferred supplier, continuing to deliver superior customer value, has in effect the advantage of a barrier to entry that in many respects is far more difficult to surmount than more conventional competitive defences. Supply chain effectiveness This author has suggested elsewhere (Christopher, 1992) that individual companies no longer compete with other standalone companies, but rather that supply chain now competes against supply chain. The rationale for this viewpoint is based on the fact that when organizations work independently of their up-stream suppliers and down-stream customers, costs and inefficiencies tend to build up at the interfaces (Houlihan, 1985). The need for co-ordination between partners in the supply chain has increased as the network organization becomes more common. The network organization comprises a complex web of linkages between focused partners each of which adds value through specialization in an activity where it can provide a differential advantage. A company like Apple Computers, for example, relies heavily on other companies to supply components, to manufacture hardware, to create software and to distribute its products around the world. Something like 90 per cent or more of the cost of an Apple computer is going to outside suppliers. It has been suggested (Webster, 1992) that marketing as a function may even disappear as the strategic focus shifts towards network management. This progress towards the idea of supply chain integration as a source of competitive advantage will be accelerated as the growth of time-based competition (Stalk and Hout, 1990) accelerates. In markets that are increasingly volatile, responsiveness becomes a critical competitive requirement. Companies like Benetton and The Limited have gained significant advantage through their ability to respond rapidly to fashion changes in the markets they serve. Through the use of highly co-ordinated logistics and supply chain structures, driven by the real-time capture of sales data, these companies, and others like them, can adapt their product range and their volumes in weeks rather than months. Supply chain management should not be seen as something separate from marketing. Indeed in the new competitive paradigm supply chain effectiveness becomes an essential prerequisite for marketplace success. Delivering customer value Once it is recognized that customer value provides the basis for successful differentiation the next issue is how might that value best be delivered? A profound change is taking place in many companies as they review the appropriateness of their organizational structures for the changed marketplace of the late twentieth century and beyond. The traditional, functional organization structure is thought by many to be unable to meet the challenge of today’s volatile, time and cost-sensitive markets. Instead, the organizational imperative is to become market-facing and to break away from tightly constrained functional departments. The horizontal organization, as it has come to be called (Ostroff and Smith, 1992), is oriented around the management of cross-functional processes. Processes are the fundamental tasks which have to be achieved in order to create and deliver customer value. In any business there are a number of core processes that should be managed on a crosss of core processes would include: brand development (including new product development); consumer development (primarily focused on building loyalty); customer management (creating relationships with intermediaries); From brand values to customer value 63 JMP: AMS 2,1 64 supplier development (strengthening up-stream relationships); and supply chain management (including the order fulfilment process). The transformation from a functional to a horizontal organization has major mplications for the management structure of the business generally and for marketing management in particular. In effect, in the horizontal organization, marketing is no longer a series of activities performed within a marketing department. Indeed in many companies that have made the transition from vertical to horizontal organizations the marketing department has disappeared (The Economist, 1994b). However, this is not to assume that marketing is dead, indeed the reverse is the case – the need for market-driven businesses is as strong now as it ever was. Rather, we are seeing the transformation of marketing from a narrow set of functional skills based on a conventional â€Å"4Ps† marketing mix, to a broader business orientation where the delivery of superior customer value becomes the key objective. However, this being said, it must be recognized that there are still important functional skills that marketing must continue to develop, for example, research to provide in-depth market understanding and knowledge of consumers’ buying patterns, motivations and so forth. Strategic marketing planning also takes on a different form in the horizontal organization. Essentially the task of marketing planning in this new organizational model is to translate strategic goals into process plans, for example one major brewing company established the strategic goal of â€Å"a perfect pint in every pub†. The marketing planning task now becomes one of translating that goal into specific programmes for each process. So, for instance, what does â€Å"a perfect pint in every pub† imply for the brand development process, the customer management process and so on? Because each process in this company is now managed by a cross-functional process team a wider, more integrated perspective is brought to bear on the issue. Some might argue that this underpinning, integrative process of strategic marketing planning might better be termed strategic business planing. This is really only semantic and, in reality, it does not matter what we call this critical process, only that we manage it and recognize its central importance. Figure 5 summarizes the radically different shape of the process organization and the central role of strategic marketing planning. Moving to a process orientation clearly implies significant change for the business. The benefits of the transformation though can be considerable, particularly in the improvement of market responsiveness, the shortening of lead-times and the re-engineering of processes to deliver more customer value at less cost (Hammer and Champy, 1993). Conclusion In a world where the customer has become ever more sophisticated and experienced, where competition comes from new global players, alternative technologies and lower priced generics and me-toos, the focus of marketing Brand development process From brand values to customer value Customer management process Consumer development process Supplier development process Strategic marketing planning process 65 Supply chain process Figure 5. Marketing in a process context strategy must be on differentiation through superior customer and consumer value. Value is perceptual but comprises the customers’ understanding of what they are getting compared to what they are giving. In other words the functionality of the product and any emotional or intangible value plus the hard, tangible benefits must be set against the total cost of ownership. The task of marketing, therefore, has to be expressed in terms of the creation and delivery of customer value. It begins through an understanding of the value requirements of market segments or even individual customers; it then seeks through cross-functional processes to deliver that value through customer specific solutions. As many organizations are now learning, to become a customer value focused business requires a fundamental transformation of the way we manage. This transformation requires a shift from a compartmentalized view of the business where marketing is seen as the responsibility of the marketing department to a view that recognizes that processes deliver customer value and, hence, should be managed accordingly.

Fermentation vs. Anaerobic Respiration

Fermentation vs. Anaerobic Respiration All living things must have constant sources of energy to continue performing even the most basic life functions.  Whether that energy comes straight from the sun through photosynthesis or through eating plants or animals, the energy must be consumed and then changed into a usable form such as adenosine triphosphate (ATP). Many mechanisms can convert the original energy source into ATP.  The most efficient way is through aerobic respiration, which requires oxygen. This method gives the most ATP per energy input.  However, if oxygen isnt available, the organism must still convert the energy using other means.  Such processes that happen without oxygen are called anaerobic.  Fermentation is a common way for living things to make ATP without oxygen.  Does this make fermentation the same thing as anaerobic respiration? The short answer is no.  Even though they have similar parts and neither uses oxygen, there are differences between fermentation and anaerobic respiration.  In fact, anaerobic respiration is much more like aerobic respiration than it is like fermentation. Fermentation Most science classes discuss fermentation only as an alternative to aerobic respiration.  Aerobic respiration begins with a process called glycolysis,  in which a carbohydrate such as glucose is broken down and, after losing some electrons, forms a molecule called pyruvate.  If theres a sufficient supply of oxygen, or sometimes other types of electron acceptors, the pyruvate moves to the next part of aerobic respiration.  The process of glycolysis makes a net gain of 2 ATP. Fermentation is essentially the same process.  The carbohydrate is broken down, but instead of making pyruvate, the final product is a different molecule depending on the type of fermentation.  Fermentation is most often triggered by a lack of sufficient amounts of oxygen to continue running the aerobic respiration chain.  Humans undergo lactic acid fermentation. Instead of finishing with pyruvate, lactic acid is created.  Distance runners are familiar with lactic acid, which can build up in the muscles and cause cramping. Other organisms can undergo alcoholic fermentation, where the result is neither pyruvate nor lactic acid.  In this case, the organism makes ethyl alcohol.  Other types of fermentation are less common, but all yield different products depending on the organism undergoing fermentation. Since fermentation doesnt use the electron transport chain, it isnt considered a type of respiration. Anaerobic Respiration Even though fermentation happens without oxygen, it isnt the same as anaerobic respiration.  Anaerobic respiration begins the same way as aerobic respiration and fermentation.  The first step is still glycolysis, and it still creates 2 ATP from one carbohydrate molecule.  However, instead of ending with glycolysis, as fermentation does, anaerobic respiration creates pyruvate and then continues on the same path as aerobic respiration. After making a molecule called acetyl coenzyme A, it continues to the citric acid cycle.  More electron carriers are made and then everything ends up at the electron transport chain.  The electron carriers deposit the electrons at the beginning of the chain and then, through a process called chemiosmosis, produce many ATP.  For the electron transport chain to continue working, there must be a final electron acceptor.  If that acceptor is oxygen, the process is considered aerobic respiration.  However, some types of organisms, including many types of bacteria and other microorganisms, can use different final electron acceptors.  These include nitrate ions, sulfate ions, or even carbon dioxide.   Scientists believe that fermentation and anaerobic respiration are older processes than aerobic respiration.  Lack of oxygen in the early Earths atmosphere made aerobic respiration impossible.  Through evolution, eukaryotes acquired the ability to use the oxygen waste from photosynthesis to create aerobic respiration.

Atmospheric pollution and its affect on human health Essay

Atmospheric pollution and its affect on human health - Essay Example Accidental air comes from leakage and blasts in industrial furnaces, as well as through ample consumption of fuel alternatives, and smoking. On the other hand, industrial air pollution characterizes a type that pollutes the environment via the emissions caused by thermal plant operations, wide use of construction materials such as cement and steel, fertilizers, pesticides, atomic units, and industrial wastes. Green house effect derived from the contamination of several important gases and fossil fuel combustion in the air makes another foul contribution and this type is especially characteristic of green house gases namely carbon dioxide, methane, water vapor, nitrous oxide, and ozone which return to the lower atmospheric region after evolution against gravity. Transport related air pollution similarly originates from smoke brought about by petrol or diesel burnt in different vehicular engines which correspondingly emit noxious gases in mild to poisonous concentrations at worst. How does each of these types of air pollution affect human health and the environment? Smog is proven to have caused serious respiratory diseases as in the 1952 incident in London that resulted in the death of 4,000 people. Greenhouse gases equivalently pose threat on crops and livestock besides exhibiting potential harm on human skin which may be impacted by corrosion or cancer upon based on critical gas levels. As heat exceedingly builds up due to greenhouse effect, this further leads to climate change and global warming. By transport related air pollution, carbon monoxide for instance can drive oxygen out of the bloodstream, causing apathy, fatigue, headache, disorientation, and decreased muscular coordination and visual acuity. Industrial plants capable of releasing untreated wastes along with high levels of sulfuric or nitric acids make possible the precipitation of acid rain that gradually erodes building structures, contaminates vegetation, drinking water, and even the aquatic ha bitat. Birth defects, genetic mutations, and damage to neurological systems may also follow as consequences of long-term exposure to toxic materials with high percentages in air. What are some ways to control air pollution? Since human activities comprise either the primary or secondary sources of air pollution, control over these activities hence becomes essential in suppressing pollutants from building up in hazardous degrees of contact with the atmosphere. Car pool is one such means to arrive at this goal which takes to effect lower consumption of fossil fuels once fewer cars are used upon implementation. This way, fossil fuels are sustained and conserved for later applications. In the similar manner, taking advantage of the public transport may help regulate emissions properly besides being an act of support to augment public income. One may opt to walk or simply ride a bicycle to cover short distances as much as possible so that certain quantities of gas are saved while there w ould be a number of places which can be freed eventually of smoke and of the uncomfortably warmer temperatures due to sensible heat if most people heartily participate in this endeavor of minimizing the use of major emission source. Likewise, there is quite an immense worth in utilizing alternative sources of energy aside from the traditional fuels. If there emerges

Healthy Snacks Assignment Example | Topics and Well Written Essays - 3250 words

Healthy Snacks - Assignment Example Apart from that, the information that was stored in the systems was not available on timely basis which resulted in incorrect information about faulty credit prices. Another problem that can be identified in the sales process of Healthy Snacks was that it was following a very long sales process that eventually created certain errors. The sales team of the company delivered handwritten quotation to the customers and was indulged in making faxes of the duplicate copy of the quotation to the sales office. This process was found to be quite lengthy and was bound to create a lot of confusion. While filling of orders, the procedure has also been found to be very complex as there were tendencies of mishandling the products at the time of order filing from the warehouses. After acquiring a brief idea about the problems that have been observed about the way the sales force of Healthy Snacks currently takes and fills an order, it can be affirmed that it is quite essential to improve the overal l information sharing system of the company as there laid several problems associated with the existing information system. The existing information system which was currently being prevailing within the company tends to affect the overall sales of the company by a considerable level. The top management team of the company can either simplify the information process by creating a single information system that can be connected with all the department of HS or adopt as well as execute the approach of Enterprise Resource Planning (ERP) in place of the existing system for boosting its sales and thus earn significant profits. It is highly recommendable to the top management of the company to implement ERP... The sales team of the company delivered handwritten quotation to the customers and was indulged in making faxes of the duplicate copy of the quotation to the sales office. This process was found to be quite lengthy and was bound to create a lot of confusion. While filling of orders, the procedure has also been found to be very complex as there were tendencies of mishandling the products at the time of order filing from the warehouses. After acquiring a brief idea about the problems that have been observed about the way the sales force of Healthy Snacks currently takes and fills an order, it can be affirmed that it is quite essential to improve the overall information sharing system of the company as there laid several problems associated with the existing information system. The existing information system which was currently being prevailing within the company tends to affect the overall sales of the company by a considerable level. The top management team of the company can either simplify the information process by creating a single information system that can be connected with all the department of HS or adopt as well as execute the approach of Enterprise Resource Planning (ERP) in place of the existing system for boosting its sales and thus earn significant profits. It is highly recommendable to the top management of the company to implement ERP as it is regarded as one of the most efficient software programs that most of the company uses.

A family ritual to strengthen family bonds Essay Example for Free

A family ritual to strengthen family bonds Essay As I was answering the Family rituals questionnaire, I felt good as i was somewhat compelled to reminisce the activities which I shared with my family when I was a child. It feels good to see that our family got a high score in the questionnaire. In only proves that we have been quite close as a family. I was only mesmerized as I recalled those moments when we simultaneously scan our old pictures and laugh at the way all of us looked in the past. I also enjoyed recalling the fond memories of our excursions when I was still a child. Personally, I do not want to change that kind of relationship which I had with my family in the past. I would like us to maintain this close relationship we have right now. For me, this is how families are supposed to be. Families are supposed to spend most of the time together so they can be updated with the events happening to one another. In this sense, they will always be available to succor when one among the family members is having some dilemma. In addition to that, the intimacy between them will not be lost; and instead, will only be kindled. That feeling of intimacy will make them more comfortable and more expressive with one another. The ritual that I would like to apply to my family is a unique Islamic tradition called Eid al-Fitr. Eid al-Fitr is being done some time after Ramadan. It is basically a tradition celebrating the success of the recently done Ramadan which is a whole month of blessings and joy. Moreover, Eid al-Fitr is also the extension of these blessings and joy to those who happen to be less fortunate. Every Muslim family must offer some donation of any kind to those who are in need. They do this so the needy can participate in the celebration as well. This is done before the end of the Eid so all the people can be prepared for the jubilation. When the day of the Eid comes, all of the participants will gather outdoors – in mosques – to perform a prayer that is especially for the Eid. Afterwards, the participants will begin to disperse and mingle with one another. They will meet up with their families, friends and other acquaintances to give presents and express their cordial greetings. If they have relatives who are not present and cannot go to the event, they can call them on the hoping and likewise extend their wishes. This event usually lasts for three days to allow the Muslims make the most out of the celebration. The meaning of this ritual is that it can manifest the unity and comradeship among its participants. By extending their warm wishes to other people and giving donations to those who are in need, the participants learn to take care aside from their selves and value other people as well. The act of giving donations can be symbolically interpreted as an act of offering something that sincerely comes from the self. The act is like transcending the self and its own interests in order to extend one’s hands to other people. By applying this ritual with my family, I aim that my family will have a sense of responsibility and learn how to work as a group. Moreover, I can also reinforce family planning. My family will learn that they also have responsibility over other people –their fellowmen – and that all of us must unite for a singular cause. By promoting the behavior of giving donations to the poor and mingling with the family members, the unity of a singular cause is reinforced. As we harbor in mind the need to achieve a singular purpose, we will learn how to work as a group. In the latter process, we will develop a more cohesive bond among ourselves. The part of mingling with other people can only encourage us to commune more deeply with one another and be aware of one another’s experiences. As the ritual will be repetitious, all of its objectives will be recurrently addressed. In addition to that, by mingling with the family members in the course of the ritual, we will realize the importance of family planning. In our family, there are more than ten of us who are siblings and it will surely be harder for us to greet one another while doing the ritual. Lastly, I think that the ritual need not to change as the members of the family grow older. We must only adapt with one another and our family embers – and our oscillating temperaments, tastes and yearnings. The touchstone of the ritual is that we feel the warm company of our family members as we do and enjoy doing things together. In that sense, my two goals can be achieved. We learn that we are responsible for the welfare of our family members and we learn to work collectively in making all of us grow individually as persons and the family as a whole.

All for Show †The Post-Petrarchan Poetry of Wyatt, Sidney, and Spenser

The difficulty of discussing the representation of women in the work of sixteenth century English poets like Sir Thomas Wyatt, Sir Philip Sidney, and Edmund Spenser is the need to address authorial intent in its historical context. As a critic, one cannot attribute to words what the author did not intend; however, one can attribute intentions that the author did not word. For example, it is easy to justify the objectification and subordination of women in the English-Petrarchan sonnet tradition but is it entirely factual? Does object of desire necessarily mean desired object? Does such a designation deny the agency or even apply to the beloved? The question to ask is whether contemporary criticism can be applied retroactively; that is, whether theories concerning objectification or ‘othering’ are relevant merely because they fit. The real challenge is to decide if evidence of objectification can be discovered or simply applied to a text that has no concept of it. It is p articularly disconcerting that much of the modern renaissance criticism researched for this essay sees no possible contradiction in linking rhetorical evidence to intent; that is to say, they show little evidence of investigating the possible discrepancies between treating objectification as ahistorical and socially contextual, even when they argue for the historically situated nature of identity. One must also consider the fact that theories of objectification interpret and interrogate the text, not the author; that is unless one presumes they are the same thing. To do so, however, commits one to a series of requisite and problematic assumptions. The first of these is the exchange of mimesis for art as an imitation of the author, a shadow of a shadow. Speaking his... ...ing Astrophil and Stella to implode under its own contradictions Sidney ensures that its only lasting consequence is the affect it has on the beloved. In the same way Spenser tries to forge a tangible bond between himself and the beloved by rendering them both physically present in the words of Amoretti, Sidney tries to promote his signifiers to signifieds in an effort to exchange â€Å"semiological [intimacy] for sexual desire† (Stephens 93). The difference is that Spenser offers the beloved a shared space while Sidney seeks exclusive control of the courtship. Much like Wyatt tries to have the last word in Whoso List to Hunt, Sidney and Spenser write their sonnets in anticipation of the beloved’s response. As their efforts to adapt her subjectivity show, all three poets recognize the beloved as powerful, but is this the power of a reader or a social and sexual equal?

Discuss the use of the historical notes in the Handmaid’s Tale

The historical notes are part of the novel but not part of Offred's narrative. They are there to provide an explanation of what happened to Offred and put her story into historical perspective. The historical notes are set 200 years after the Gilead regime. They are a parody of an academic discussion about Offred's tale. The main speaker whilst being a woman is also a Native American. This can be seen in her name Professor Marian Crescent Moon. As the conference graduates it becomes evident that most of the scholars are Native American e. g. Professor Pieixoto. This is unusual as traditionally whites on Natives usually study anthropology. However Atwood chooses to turn this around to make the reader puzzled and makes a racial statement. The conference is held at the university of Denay in Nunavit. Denay is in northwest Canada which suggests that they control the Northwest of Canada as they appear to have a high social status. This reflects the time in which Atwood was writing as in the 1980 there was a fiery debate concerning this issue, in this and in her version the minority won and dominated. Atwood firstly uses the historical notes to make fun of academic conferences. This is obvious as the scholarly jargon is self-conscious and the humour extremely unfunny and complex. Therefore whilst amusing to the academics it is an instant off-putting for the reader which in turn outs him/her of the academics. Essentially all the reader wants to know is what happened to Offred and not if they are going on a fishing trip or not. These nature walks and fishing expeditions are mentioned briefly but purposefully at the beginning of the notes ‘The fishing expedition will go forward. The conditions in which these people live are clearly naturally better and healthier than in Gilead. Atwood makes a point this to show a contrast but also explain why they are so ignorant in understanding Offred's life, as they could never contemplate what it was like and hence could not sympathise with her suffering. The historical notes are a device used by Atwood to show the reader that everything she has written had actually happened before in one form or the other. The reference to Iran is probably most significant ‘Iran and Gilead: Two-late-twentieth-century Monotheocraties. They were so similar as in Iran the nations conservative Islamic revolution happened. It involved major de-modernizing and drastic restrictions of freedom of women. From this it is clear that Atwood got most of her inspiration from when creating the Handmaids. The Islamic ‘authorities' insisted that they were just protecting women and giving them a better quality of life. This is reflective of the commander in Offred's narrative when he says ‘We've given them more than we've taken away'. The professor says the ‘Romania had anticipated Gilead, in the 1980's banning all forms of birth control. This of course is what happened but it had divesting effects ion the spreading of aids and orphaned babies. Pieixoto also adds ‘ the collective rope ceremony' was an ‘English village custom in the 17th century' and is similar to Gilead's ‘Salvaging'. Moreover, the red colour of the handmaids was ‘borrowed from the uniforms of German prisoners of war I Canada' in the second word war. Finally Margaret Atwood uses the professor to state her point by making him say ‘that there was little that was truly original or truly indigenous to Gilead; its genius was synthesised. Consequently saying that there is nothing in the novel that hasn't already happened in the world we live in today. The professor at the same time as not picking up on Offred's personal account does realise the clever workings of the regime. For example the aunts had names derived from common commercial product'†¦ ‘ to familiarise and reassure' the handmaids. As mentioned Pieixoto is not interested in Offred's personal story but rather how it can tell him more about the Giliadian regime turning Offred's story into his own history. He is completely oblivious to Offred's feminist themes. He says that ‘our job is to censure and understand'. Clearly he doesn't and completely sidesteps the critical moral issues raised by her account. He seems more interested in establishing the identity of her commander than herself ‘the elusive commander', ‘the gentlemen in question'. Additionally he spends about two pages talking about him. The authenticity of the tapes seems to override the importance of their content. The covers of the tape are also significant as they reflect Offred's subject matter. ‘ Elvis Presley The Golden Years', he was one of the first male singers in the 60's to be associated with dirty sexual attraction i. e. the thrusting of the hips. Also there were tapes entitled ‘Boy George Takes Off', he was an homosexual musical icon and ‘Twisted Sister' they represented ‘loose' independent women. Most of all of these names and the suggestions behind the names Gilead would have severally disapproved of. This is just another way of Offred's small but yet significant rebellion against the regime. Professor Piexioto is an intriguing invention. Amongst the unusual social order in the historical notes and women appearing to be respected once again, Atwood throws in this completely contradictory character. He seems to by a complete sexist chauvinist pig. This is similar to the commander with whom he even shares a line' my little chat' and ‘little excitement'. This suggests that both the professor and the commander think of themselves very highly. It is obvious that Professor Piexioto does not think its a little chat but rather an important speech/lecture. Atwood intentionally merges these two characters together to show that male attitudes and opinions, even though 200 years have passed, have not altered. The professor proves this in his speech when he talks about ‘tails' and ‘frailrioads' rather than female roads as called by Offred. He also whilst making a dig at the North American peoples intelligence also insults both women's and Offred's intellect by saying ‘she was an educated woman, insofar as a graduate of any North American college of the time may have said to be educated'. Consequently, the historians discredit her story; she already told us that the commander was ‘in marker research'. Nevertheless he goes along a separate line of investigation and coming to the same conclusion. Furthermore he seems annoyed with her for not providing him with more information about the Giliadian regime. This can be seen when he exclaims ‘many gaps remain, some of which could have been filled in by our anonymous narrator, had she been in a different turn of mind'. Then he adds ‘ It has a whiff of emotion' this absolutely should outrage the reader as her whole story is based upon intense emotion and suffering, which he has no regard for. Ironically, the professor does exactly what Offred anticipated ‘from the point of view of history. We'll be invisible. ‘ So although Offred does get her story out she is treated the same as she was in the regime. Atwood does this to create a different kind of distopian in the readers mind and as in the narrative unsettle and make the reader outraged through confusion. The historical notes are supposedly here to answer unanswered questions but all it is extremely long explanations of a research with no concrete answers, which frustrate as new and yet again, unanswered questions start to format. This is a device used by Margaret Atwood to further stimulate the reader into discussion not only abut what happened to Offred but also question the society we live in today.

Hospitals are Driving toward a Leaner Organization Essay

To obtain sustainable organizational efficiency and service quality, many hospitals have adopted an Open Systems Perspective by using â€Å"lean management† procedures borrowed from leading car manufacturers, in an effort to â€Å"reduce and remove waste from work processes†. These processes improved organizational efficiency reduced costs and provided better patient care. i What ‘seems’ to be the Problem: Secondary Symptoms Full waiting rooms, long wait times, inefficient use of supplies and budgets, needless stress and high mortality rate is feedback from the external environment that the hospitals are not meeting the needs of their stakeholders, or fitting in with their environment. Before adapting lean management processes, hospital staff and patients alike shared the burden of what appeared to be the inevitable consequences of health care delivery and a closed systems perspective.ii These problems are manifestations of organizational deficiencies which negatively affect the quality of patient care, the distribution of hospital resources and employee morale. The Real Reasons Hospitals are Facing Difficulties: Primary Problems The secondary symptoms are indicative of underlying issues, highlighting their poor organizational-environmental fitiii and the ineffectiveness of communication between Internal Subsystems.iv To a large extent hospitals have not adapted to their external environment nor have hospitals managed it effectively.v Hospital management, for example, has not adequately promoted the appropriate use of hospitals as opposed to family physicians. The departmentalization of hospitals has unintentionally caused a disconnection between internal subsystems. The lack of coordination between hospital management, physicians, hospital staff and patients prevents the flow and use of information within the organization. The ultimate result is that resources (staff, equipment, financial resources) are not allocated to their optimal use causing superfluous procedures and purchases.vi Solutions, Recommendations and Implementation Plan: Open Systems Perspective and Lean Management strategies will promote organizational efficiency and resolve the underlying problems. Steven L.  McShane explains that collaborative efforts between internal subsystems have proven to reduce the time, efforts and costs contributing to the primary problems. vii Hospitals can use information technology and incentives to staff to share information about where efficiencies can be realized. For example, those responsible for hospital purchases will be greatly assisted by pertinent information from those using the equipment and supplies. The strategy will be financial costly in the short to medium term as the costs associated with implementing such a system will not be compensated for until efficiencies realized over the long run exceed its cost. Furthermore, cost and effort may be required to change the organizational and departmental cultures within hospitals to foster the collaboration necessary for the exchange of information. Including hospital staff in decision making of management may also increase job satisfaction and morale. Efficiencies discovered through information sharing will take stress of budgets and savings may be allocated to areas in need of more resources. A second organizational fit strategy is to transfer resources from underutilized areas to areas in need of greater health care services. Hospitals have likely not allocated their resources to respond demographic changes. Transferring health care resources will almost certainly result in public discontent in areas from which some health care resources are removed. There is also a financial cost and time associated with transferring resources from one geographic area to another more needy one, such as construction costs. In the medium to long term, however, moving resources from areas where they are not needed to an underserviced environment increases efficiency which addresses long wait times, lower quality of care and higher mortality. A further strategy from the Open Systems perspective is to manage the environment by engaging and educating the public about how to more efficiently access health care services. Hospital management will be required, in pursuing this strategy, to spend resources on promotion and education which may exacerbate wait times and the other secondary problems discussed earlier. In the medium to long term, the more efficient use of hospital resources on those that truly require them and diverting other potential hospital users to the appropriate health care provider, such as a family physician, will necessarily alleviate wait times, increase quality of care and improve hospital budgets. Finally, from the internal sub-systems  perspective, through expending resources on gathering empirical data concerning the relationship between resources and health care outcomes, as well as developing and employing greater diagnostic testing, physical resources and time can be managed more efficiently. Hospital management must implement a system and allocate resources to data gathering and analysis. Physicians must participate in providing data and expertise. Through continuous improvement the benefits of not expending hospital resources superfluously may be realized in the medium to long term. These solutions will positively impact full waiting rooms, long wait times, inefficient use of supplies and budgets, needless stress and potentially contribute to a decrease in the mortality rate. This allows hospitals to better fit and manage their environment.

Freud and Skinner interpretation of anxiety essays

Freud and Skinner interpretation of anxiety essays Conflict and anxiety are a fundamental part of every human beings life from, it could be argued, a prenatal stage to the inevitable death (Berk, 2004). Conflict can be defined as the emotional predicament people experience when they are placed in situations where difficult choices are to be made (Kosslyn s biological response to anxiety is a state of arousal, which may include symptoms similar to the fight or flight response (Kosslyn Theorists have long debated the cause and purpose for such emotions as conflict and anxiety. Namely, B. F. Skinner and Sigmund Freud who are perhaps the two greatest figures in psychology. Each proposed a grand theory that has had a tremendous impact on the field. With Freud, attempting to infer what goes on within the mind using hypnosis, dream analysis and psychoanalysis and Skinners focus on the study of only directly observable behaviour, the two perspectives appear to be wholly incompatible. While Skinners theories may appear to be complete opposite to a Freudian approach, he explained how his theory of behaviourism could be adapted to theories in different disciplines, including Freuds psychodynamic theory (Monte introspectionistic approaches to the field of psychology and placed the focus the role of the environment as most influential on behaviour. He took an extreme fact-based approach to science and even questioned the need for deep theoretical...

3 Crazy Interview Questions and How to Prepare for Them

3 Crazy Interview Questions and How to Prepare for Them Are you prepared for any odd questions an interviewer may throw your way? Career marketing is at its height as hiring managers search for new means to find the right candidate for the job. Whether it’s social media, such as behemoth career networking site LinkedIn, or traditional recruiting, the world of human resources is changing. And so must those searching for the right fit.Recently, major companies such as Dropbox, Google, Dell, and Apple have started polishing its interview policies. Gone are the days where hiring managers only asked questions about experience, skills, education, and job readiness. Now they mix in a little craziness just to shake the candidate and see where their mind is. Here are a few examples of crazy interview questions and why employers ask them.Shipwrecked with ChoicesIf you were shipwrecked on a deserted island and had to choose from three people to help you, who would you choose. You can choose from ten people: the lawyer, the doctor, the carpent er, the ship’s captain, the politician, the high school teacher, the cook, the scientist, the soldier and the policeman.This question may seem silly at first, but it tells the hiring manager about the candidate’s ability to adapt and their overall drive and personality. For example, if the person chooses the high school teacher, doctor, and carpenter, it would suggest they are planning to rebuild and start a new society. This shows the hiring manager the person is capable of bouncing back from a situation.On the other hand, suppose the candidate chooses the ship’s captain, lawyer, and carpenter. This shows a strong inclination the person values strong leadership over individual talents. But the ultimate scenario desired is the candidate who chooses the carpenter, the ship’s captain, and the soldier. This shows they are planning to get off the island and turn lemons into lemonade.Extra CargoIf you were asked to unload a Boeing 747 full of jelly beans, what would you do first?This question gauges the candidate’s ability to think outside of the box. A person who answers that would ask for help shows a strong inclination to team building. Some would say they would schedule time to unload the pile more efficiently. According to Bose, one of the most popular answers indicated the person’s creativity, compassion towards others, and ability to solve problems on the spot. The person who received the highest praise said they would open the belly of the plane and dump the entire contents on a poor, starving country.Others said they would order the cargo staff to unload the plane, while one even attempted to hide the beans. Whatever the answer, employers learned whether the candidate was able to make solid decisions on the spot or whether they could excel in a fast-paced atmosphere.Clash of TitansWho would win in a fight between Superman and Batman?While this is the age-old question of comic book geeks everywhere, this simple ques tion also shows the thought process behind answering strange questions. First Superman is super strong, able to fly, has heat vision and blizzard breath, and is virtually indestructible. On the other hand, while Batman is strong and fast, he is nowhere near as strong or fast as Superman. But Batman does have superior fighting skills, a utility belt full of dangerous surprises, and the cunning and wit of the best insane criminal.One candidate said Batman’s alter-ego, billionaire Bruce Wayne, has enough money to buy kryptonite and create a weapon to wound or even kill Superman. This shows the job seeker as an individual who doesn’t give up until they have found a solution to a serious, unsolvable problem. This out of the box thinking is what helps these candidates succeed.Get ready for the hard QuestionsHow can a candidate prepare themselves for these type of questions? Simple answer is there is no way to prepare for the unknown. It’s how you work with the informa tion that’s important. The following do’s and don’ts will help candidates make the best choice and win the job.Do:Take time to understand what they are asking.Ask questions to see if more information is available.Consider the outcomes.Don’t:Overthink the question.Go for the obvious answer.Say you don’t know.No matter what the question, hiring managers have learned these often silly and strange questions cause candidates to use brain power they normally wouldn’t exhibit. Any interviewer can ask them to solve a problem in their specialty, but what does that prove? Asking questions that force candidates in an uncomfortable and impossible situation brings out their true abilities and skills.Note: this article was originally published on TopResume.TopResume is a Talent Inc. company, the personal branding destination for all career-driven professionals. Through our extensive network of professional writers, we offer career advice and analyze and w rite more resumes and LinkedIn profiles than any other service in the world. Ready to get started? Request a free resume critique today.

The industry and business analysis of plant based milk in Saudi Arabia Essay

The industry and business analysis of plant based milk in Saudi Arabia - Essay Example The company will compete in the dairy market since it will also compete with milk derived from animals. Saudi Arabia dairy market includes retail sales of milk, yogurt, soy products and cheese among others. Since 2007, milk consumption in the country has grown by 6%. Ambient milk dominates over fresh milk and makes 62% of the market compared to 38% of fresh milk. In 2016, the market is forecasted to grow by 4,9% (Marketline (Firm), 2000). This paper will analyze the industry using Porter’s Five Forces and PESTLE Analysis. The purpose of the Five Force is to know how attractive the plant based milk industry is to the target customers. The analysis will also help the plant based milk company to understand the profitability of its products and identify strength and weaknesses areas (Philip & Gary, 2010, P.108). This analysis consists of the following competitive forces: According to Pereira, (2013, P. 72) suppliers are in a position to decide the price of milk thus affecting the company’s profit. It is important for the plant based milk to have ways of controlling the power of suppliers. Being a starting company it may face a high risk if the supplies needed for production change suddenly. This risk must therefore be minimized. According to Philip & Gary (2010, P.82), buyers on the other hand may force the milk prices to fall down. The dairy market has many buyers and with the customers of the plant based milk may shift to its competitors like Almaria and Al Safi if the price is not favorable. This may force the company to lower its prices to win the customers back. However, in order for the plant based Milk Company to retain its customers and reduce the power of buyers; it will need to create a brand that is strong and differentiate its products. The plant based milk face a high competition from the existing firms in the dairy market. The high

FIOS has the fastest 4G network Essay Example | Topics and Well Written Essays - 1250 words

FIOS has the fastest 4G network - Essay Example Although other internet service providers use fibre optic or the coppers network cables, according to many internet users, FiOS 4G networks is the fastest network among all 25. The following annotated bibliography seeks to emphasize the effectiveness of FiOS 4G networks as one of the fastest 4G networks used in the IT sector. Sander and Scott argue that FiOS has the fastest 4G networks globally. According to this book, Verizon runs two telecommunications business that include; Domestic wireless and Wire line. The two telecommunications services offer quality services to the customers (45). Domestic wireless provides wireless data and voice services through TVs and telephones. On the other hand, Wire line provides broadband, voice, internet access, video, and long distance data transmission through high-speed data transmission channels. These authors state that FiOS is one of the largest investments of Verizon, which provides a high-speed bandwidth internet link easily surpassing cables and DSL. With FiOS 4G network, Verizon is able to provide high-speed data; thousands of HD lives stream videos and voice data all simultaneously (47). Hui in his book emphasizes that FiOS has the fastest 4G networks than other internet service providers in the world. According to him, the current LTE Mobile Broadband is the leading-edge type of 4G networks aimed to have the fastest data transmission rate than the existing 3G network. Further, Verizon introduced iPad and Apple iphone products and other services in the market in the year 2010 (46). Due to the company’s high quality products, a large group of consumers anticipate these rollouts for a long period, and thought to have the fastest 4G networks than any other alternative products from competing companies. Verizon Company serves the world’s largest companies, which use

Advertising Essay Example | Topics and Well Written Essays - 500 words - 4

Advertising - Essay Example An advertisement has three chief types of copy; that is, the headline, body copy, and slogans (Bovee et al, 2007). The headline is the most significant and is usually positioned at the top in broad letters. This is because 80% of readers read the headlines only (Bovee et al, 2007). A typical American comes across more than 500 advertisements daily (Fowles, 2007). Therefore, copywriters must acquire the aptitude to appeal to reason, that is Logos, since the headlines must begin with pieces of evidence, and be able to draw conclusions from the evidence in the headline. The headline must have Ethical appeal, Ethos. This is a key element for consideration in an advertisement as it examines the integrity of the advertisement. The headline must depict respect to races, religion and the society itself; therefore a copywriter must consider Ethos when designing the headline. It brings the demand for affiliation (Fowles, 2007). Individuals need the feeling of friendship; thus copywriters ensure people feel that they need a product to be accepted in the society. The headline must have pathos, which is the appeal to emotions. This is the need to aggress (Fowles, 2007). When a reader reads an advertisement with a headline that assures to make them even with their foes, they fall for the product. The body copy is the second main element of an advertisement, and is graphical; since too many words bore the readers and too little words confuse readers (Bovee, 2007). They are catchy, colourful and complement the headline. The body of the advertisement must appeal to reason (Logos) that is, the reader must remember the picture he/she saw because it has to be reasonable. This is the requirement for aesthetic sensations, like pictures of landscapes and art (Fowles, 2007). The graphic picture must be ethical that is the argument appeal Ethos. Pictures that are disturbing or those that makes the populace uncomfortable should be shunned. These pictures evoke the feeling of

Power in Business Negotiations

Power in Business Negotiations Introduction Power in negotiations process has been regarded as one of the elements that contributes to, and influence the outcome of the negotiation. It is through this factor that multinational corporations and large organizations use power to get what they want in a negotiation process. This is achieved through the availability of resources and information at their disposal. Another factor is the use BATNA (Best Alternative to a Negotiated Agreement), how best negotiating parties use their BATNA the result will be winning in a negotiation process. This essay seeks to discuss how power can disadvantage the underdog in the negotiation process. The discussion will first start by defining negotiation, its characteristics and types of negotiations. Then Power and its sources. I will further on with samples from case studies discuss how power disadvantage the underdog, followed by the theoretical perspectives. Last but not least the recommendations and the conclusion. Negotiation French (2008) defines negotiation as a process of making joint decisions when the parties involved have different preferences. On daily activities people are involved in negotiation process, it is worth noting that, because of the different preferences people have; they engaged in a negotiation process in every communication that takes place. In that, negotiation can be considered as a way of finding the best solution with others or coming to agreement in the process of decision making. This is supported by Furnham (2005) who is of the view that negotiation is one aspect of decision making which according to him it is always overlooked. Negotiation takes place before, during and after decision making. We acknowledge that where more people engage in negotiation the more disagreements are likely to arise over diverse matters on our daily activities. Salamon (2000) contend that negotiation applies to a particular process of dialogue between different people to resolve their differences so as to reach an agreement. Brett (2007) states that negotiation is process by which people with conflicting interests determine how they are going to allocate resource or work together in the future. People lead negotiations to discuss different aspects of matters of life affecting them, in that way negotiation come in different forms and in different situations, and the solutions to these situations are different, therefore the strategies must be different too. The scholars shows that negotiation is a dynamic process of which two parties with different objectives will confer together to reach an agreement to reach common goal. The characteristics of negotiation, which are common in different situations. With reference to http://www.pathways.cu.edu.eg/subpages/training_courses/Negotiation%20Skills7/Chapter1.htm#1_1 are as follow; There are two or more parties   There is a conflict of interest between two or more parties   The parties negotiate because they think they can use some form of influence to get a better deal that way than by simply taking what the other side will voluntarily give them or let them have. The parties, at least for the moment, prefer to search for agreement rather than to fight openly, have one side capitulate, permanently break off contact, or take their dispute to a higher authority to resolve it. When we negotiate, we expect give and take.   Successful negotiation involves the management of intangibles as well as the resolving of tangibles Types of Negotiation According to Lewicki and Hiam (1999), they state that there are five legitimate negotiation strategies, which are as follow; Competitive (win-lose) this is a strategy where the outcome is important but the relationship is not. It is a win-lose strategy used. Competitive is used if one wants to win at all costs and the negotiator has no concern about the future relationship. With regard to big companies using power to manipulate, their way in getting what they want in negotiations, this strategy will work well. As the intentions of these big corporations is to win in any given situation, and relationship seems as if not important in their thinking. In this strategy the big companies uses coercive and hostile tactics to win. Confrontational and emotional deploy are used in driving the negotiations to their advantage. For example, during elections ruling party and opposing parties attacks each other in negotiating with people of their constituencies to convince them to vote for them. Collaborative (win-win) outcomes and relationships are both important, negotiators therefore attempts at all time to maximize their outcome on the other hand preserving the relationship. The end results are that both parties find a solution to their needs. Compromising (split the difference) both outcomes and relationship are somewhat important hence the need to take each others needs into consideration. This strategy if often used when collaboration cannot be met. Avoiding (lose-lose) in this strategy either outcome or relationship are of importance. Negotiator withdraws from active negotiation. Accommodating (lose-win) the outcome is not important rather the relationship. The negotiator is more concern with keeping a good relationship with another party than achieving good results. Power Salacuse (2000) contend that Power is an intensely practical subject for all international negotiators, who by their very missions are intensely practical persons. With relation to the question at hand, It is important to have an over view of the concept of power and how does it disadvantage the underdog in the negotiation process and benefit those who have power. (French, Rayner, Rees Rumbles, 2008) are of the view that power is the ability to get someone else to do something you want done, or the ability to make things happen or get things done in the way you want. Looking at the point in the question at hand, that Multinational Corporation and other big organizations use power to get what they want in negotiations, it therefore, shows that power can indeed disadvantage the underdog in the negotiation process. That is one party is disadvantaged where the other holds formal power, there is that relative power positions in negotiations. With this regard one can argue that the big or ganizations have the ability to move decisions in their desired way. This point is supported by (Wolfe McGinn 2005) who argues that imbalances in power are evident in most relationships whether at inter-organizational level or at international level. They are of the view that the power imbalances stems from asymmetry in dependence between parties. Sources of Power Information sources of power / Expert Power Having knowledge/Information that will influence the outcome of the negotiation, therefore planning and research increases information. Power based on position Legitimate power and resource control power are based on the position ones holds. With reference to the argument of how power can disadvantage the underdog, resources are essential tool in negotiations; therefore, if one party has control of that, then this will disadvantage another party. Power based on personality and individual differences (Lewicki, Barry Saunders 2010) contend that individuals have different psychological orientations to social situations. Personal, cognitive, motivational and skills, enables one to have power. Contextual sources of power. This refers to the fact that power is based on the context, situation or environment in which negotiation takes place. If one party is negotiating within its environment that can boost power. According to Wolfe McGinn (2005) they are of the view that power imbalances are there in all levels of relationships at international level, inter-organizational or inter-personal levels. The author argues that relational theories of power vary with regard to whose perspective is considered the target of influence, the influencing agent or both parties. Scholars hint that theories of power examine the power relationship from the perspective of target of influence. This then lead us to the fact that for one to know exactly how much power he/she has, will evaluate that during the negotiations, in that way one will be able to assess the other party at the negotiation table who are at that time the focal point of comparison. Assessing ones power accurately serves a critical social function and awareness of the distinctions from and similarities with a counterpart (Gill and Swann 2004). This is derived from subjective cost benefit analysis derived from Social exchange theory rooted from economics, psychology and sociology. How Power can Disadvantage the underdog in the negotiation Process Having discussed on the concepts of negotiation and power, I will now show how power can disadvantage the underdog in a negotiation process. As it is already mentioned in the discussion regarding power factor in the negotiation process, it is imperative to argue that power influence in decision making between parties involved in the negotiation process. (Bacharch Lawler 1981) contend that, Power is the central determining factor in negotiation. (Lewicki Hiam 1999), they are of the view that, the key source of power in negotiation is information. That is, the planning for the negotiation is based on the knowledge that you have about your objectives and that of another party, with that then you will be informed enough to refute their position or support. The information must be accurate in that as a negotiator you will have more power. The other point is that of expertise, and good communication skills and resources. For example, the case study of the Conoco oils company and the indi genous people of Ecuador. This is a typical example that when a big company like Conoco had information and the resource, the company managed to manipulate and convince the government of Ecuador, that the project of drilling oil will benefit the people, hence there were some other negative consequences, which were going to affect the indigenous people. In this scenario the underdog were the indigenous people of Ecuador whose lives were going to be impacted on negatively. Power asymmetry between a stronger and weaker party. Structural analysis argues that the strongest will always win. Multinational companies have branches in many countries, for example KFC, Ford. The advantage of having these especially in developing countries is that they bring in wealth and jobs, thus increasing the Gross National Product (GNP) and the Gross Domestic Product (GDP) of a country. However there are some problems in the sense that the jobs are often low-skilled or less paid, much of the profit made goes outside the country. The companies may also pull out if the economy of the country goes down, for example in Zimbabwe. In Botswana Hyundai pull out to set its plant in South Africa one of the reason of relocating was that Botswana has a problem of small market. The companies are interested in making profits. Therefore, these big companies hold power in the sense that they have the resources, money in its varieties is a powerful tool in negotiation. As highlighted most of these multinational companies as they come to developing countries in their journey to make profits, they turn to use and abuse the lay people who are so desperate to make ends meet in trying to fight poverty. For example in Botswana, the Chinese building construction companies most of them win tenders from government and other organizations, but they do not produce good projects which lasts, because after they have won tenders, some of the services they out source to local companies but at a lower price and pay lower wages to its employees which are locals. Whilst they gain more profit the weaker partner suffers. The stronger side gains its power from the magnitude and diversity of its resources. Wolfe McGinn (2005) comment that, in an asymmetric relationship, in which the power balance between the parties is unequal, the relatively high-power party is likely to have his or her interests addressed during a negotiation, while the interests of the lower-power party may be ignored. The relative power is seen in a case in South Africa where drug companies use their muscles over the poor. Glaxco SmithKline, Merck, Pfizer and Eli Lilly the big four, and there are others in Europe and the U.S. almost as big wield such enormous financial and political clout. It is a cartel and like all cartels they want monopoly power it is a basic economic tenet that monopolies lead to higher prices which is why many governments try to break them up. McCullum (2010). In this case the big four pharmacies do not like the idea of cheap drugs for diseases like HIV/AIDS to be imported, the attempt of the case is to block the government from importing cheap generic medicines from developing countries like Thailand. As they are more concerned with their profit making not with the fact that poor people are dying because they cannot afford expensive drugs. The case is supposed to take place in Pretoria. (The big four and 42 pharmacies against the government of South Africa). Back at the British, Swiss, American and German headquarters of the Big Four they claim patent protection for a minimum of 20 years on their intellectual property which means no generic manufacture. The argument they make is that poorer countries cannot afford even cheap medicine, and they donate the drug to them. In this we see manipulation tactics used in this negotiation process. A competitive approach is used. The companies are more concerned with their win over the negotiation. It is reported that companies have spent three years and millions of American dollars preparing their case. However, one can see that in broader prospect the interest does not lie with the poor people but the big four to enrich them selves, it should be observed that these companies are from developed countries as mentioned. The case is still ongoing. Another case study is that of ASDA(Asquith and Dairies) it is a British retail chain store, founded in 1965. It became a subsidiary of American chain store Walmart in 1999. ASDA is the second largest store in the UK, its marketing strategy has always been based solely on low price. It has been reported that ASDAs parent Walmart has made bid to South African retail group Massmart. It has put in a non-binding proposal. However a memo has been leaked out that, the document lays out how to structure a meeting with suppliers, Use this opportunity to take control and set the agenda. Open outrageously (include plenty of fat). The bigger the opening figure, the bigger the settlement figure. Buyers should have prepared three concessions that cost Asda nothing but will assist their trading position. Only concede if you have to. Be tactful, but be firm. A threat is only a threat if it is followed through. Remember always that we are negotiating on behalf of our customers! Asda issued the document to buyers last year and the strategies used by major supermarkets have come under greater scrutiny. This case study shows how the giant tore like ASDA is starting to manipulate their way into the Africa market, their tactics in negotiations reflect the kind of negotiation strategy they are using, which in this scenario is the Competitive strategy (win-lose). Another factor that is over looked by Asda is the morals and ethics in the business. The misrepresentation to opponents network and they are more focused on their power motive over the suppliers in South Africa. As indicated ASDAs mandate is based on low prices, therefore they will negotiate with suppliers to bring the suppliers to sell at a more lower prices so that ASDA at its end product will make more profit. Therefore, the underdogsin this case are the suppliers- who are expected to sell at a lower price to ASDA, hence their profit making will be lower. The consumers are also going to buy the products at a higher price which will be costly. Contradiction to the ASDAs mission of selling at a lower price. Theoretical Perspective Competitive positional negotiation/Distributive theory. In this theory the focus is on positions that conflicting parties declare. http://internetmediator.com comments that competitive negotiation strategy is, essentially, a manipulative approach designed to intimidate the other party to lose confidence in their own case and to accept the competitors demands. This happens in desperate situations like in cases where companies exploit the ordinary people by paying them lower wages. Competition experienced here is for limited resources. In this theory, power is the central argument, the resent strike of the University of Botswana staff unions over salaries is a typical example of this practice. Because of the limited resources that is the 30 million that was in debate to be shared amongst the staff in general. According to the reports made the two university staff unions formed an alliance and entered into negotiations with the management regarding the salary increment. The two parties did not agree with what the consultants report proposed, though the management agreed with it. However, the negotiations came to stall, and the unions withdrew from negotiations and went on strike. The management used their cohesive power and threats by a no work no pay notion The assumption of the competitive theory is that negotiation is the division of the limited resources, when one side gains the other side loss. High opening demands are made and concede slowly. This is done in such a way that the organizations, which have, power gains more than the other does. Game theory can also be used to elaborate on the concept of power and negotiation. Corvette (2007:185) contend that game theory is useful in understanding how to develop successful strategies, and the process is like a game in that there is some competition going on. With regard to power disadvantaging the underdog, in relation to the theory; this can be seen as a game as the theory dominate the empirical negotiation predicting bargaining outcomes on negotiators utilities. Multinational corporations and other big organizations use all the utilities and in most instances they are able to predict the outcome that weaker parties will surrender to the outcome of the negotiation. Summary In summary the question that can be posed is as negotiators how do we make the playing-field level? This playing field, we refer to the negotiation process that we found ourselves or encounter on daily basis. And how do we ensure that all parties regard the process as legitimate? For the process to be regarded as legitimate the issue of ethics should be taken in to serious condition. As power in negotiation process disadvantage the underdog, it is important to highlight on the issue of ethics in negotiations and its importance in its contribution in stabilizing the relationship between parties. It is of importance to acknowledge the fact that collaboration between negotiation parties is important so as to maintain a relationship after negotiations. Furthermore to note that the issue at hand is not in the power balance but in the situation at the negotiation table Another recommendation is that multinational corporation and big organizations be able to consider and approach negotiation processes on win-win approach, so as to maintain good relationship after negotiation. Taking an example of ASDA/Wal-Mart and suppliers in South Africa. It is important for the corporation to consider their negotiation strategy and focus on maintaining relationship with suppliers, so as the intended goal of providing business in Africa can blossom hence improve the economy. For small organization, groups or individuals it will be advantageous for them to form alliances to be able to counterpart the big companies, when it come to negotiations, for example the case study of Conoco oil drilling company. For indigenous people to succeed in stopping the oil drill, the human rights groups and other various international environmental movements formed an alliance and opposed the plan. Salacuse (200) support this statement by commenting that the most effective way for a weaker party to increase its power at the negotiation table is to build supportive relationships with strong third parties who are not at the table. A third party in most cases is the one who has influence over your adversary in the negotiation. The other factor is to use power of competition to leverage power (Lewicki 2010). In the negotiation context a means can be made to distribute power by diffusing that one of big organizations so that negotiation environment can be conducive and accommoda tive hence use of good tactics can be well practiced to achieve positive negotiation outcomes. Conclusion Power is regarded as a tool in negotiation process to be used to disadvantage the underdog. This is highlighted in the definition of both negotiation and power. The case study have been used to outline how the power is indeed used by multinational corporations and big companies in getting what they want in the negotiation process. It is important to note that the weaker party can be generally stronger than first assumed by the stronger partner, taking for example the Conoco case study that though this is a big organization, the smaller human right groups managed to stop the project. This demonstrates that the weaker party has devices and tactics at its command to augment its power and that the stronger party usually does not fully understand or appreciate the potential power of the underdog. The alliances strengthen their BATNA (Best Alternative to a Negotiated Agreement) to their opponent; small companies can find other means to diffuse the power of big organization in the negotiati ons. It is therefore imperative for the big organization to take this into consideration and know that they can be outwitted in their game regardless of the resources they have. The recommendation views out the issue of ethics, that by using power the underdog should not be abused or cheated in the negotiation process, therefore collaborative can be used to address the issue of resources to benefit all parties.